HUGO LLANAS
Senior AI Creative — Scalable campaign production systems
Building AI-driven workflows for high-volume digital campaigns.
L’Oréal Men Expert
— Scalable campaign asset system
Multi-product campaign for L’Oréal Men Expert requiring
consistent visual storytelling across categories and formats.
Challenge
Develop high-volume campaign assets across multiple product
lines while maintaining consistency and enabling fast adaptation.
System
Designed and scaled a modular asset system based on:
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AI-generated backgrounds tailored per product category
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Reusable master templates in Photoshop
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Smart object-driven structure for rapid multi-format adaptation
Process
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AI background generation aligned with category narrative
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Visual system design (speech bubbles / layout structure)
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Product integration and composition
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Multi-format rollout using structured templates
Result
Enabled fast iteration and creative testing across multiple product campaigns, reducing production time while ensuring consistent visual output at scale.
Starbucks — Multi-format campaign production system
Multi-channel campaign for Starbucks requiring asset production across video, static and HTML formats.
Challenge
Deliver consistent campaign assets across multiple formats while enabling fast adaptation and efficient production workflows.
System
Designed and scaled a multi-format production system combining:
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Shared visual foundations across video, static and HTML assets
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Modular design structure for cross-format consistency
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Reusable components adapted across motion and static outputs
Process
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Concept adaptation across formats (video, static, HTML)
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Motion design and animation using After Effects
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Static asset production aligned with motion visuals
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HTML adaptation for digital placements
Result
Enabled fast iteration and consistent campaign execution across video, static and HTML formats, improving production efficiency and scalability.
L’Oréal — AI-assisted campaign asset system
Campaign asset development for L’Oréal requiring fast adaptation and strict visual consistency across digital formats.
Challenge
Deliver high-volume campaign assets while maintaining consistency across formats, markets and touchpoints under tight production timelines.
System
Built and scaled a production system combining:
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AI-generated backgrounds aligned with brand tone
-
Master templates in Photoshop
-
Smart object-based adaptation for multi-format outputs
This approach enabled efficient asset generation while maintaining visual quality and consistency.
Process
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AI environment generation based on campaign references
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Product integration and composition
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Lighting and advanced retouching
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Multi-format adaptation using structured template
Result
Reduced production time and enabled faster iteration and creative testing across campaign assets, ensuring consistent output at scale.
